Sell Digital Products in your Shopify Store. Get Your Store Designed By Shopify Store Experts .
Selling Digital products can’t be held, tasted, or touched, but everyone consumes them—from music to videos, eBooks to online courses, and more.
Due to their popularity and ease of distribution, many entrepreneurs build entire businesses around these intangible goods or launch digital product lines to complement the physical products or services they offer.
What makes them especially appealing, however, is that digital products can be created once and sold repeatedly to different customers without having to replenish your inventory, making them ideal for creatives, artists, educators, and freelancers looking for new income streams that require less effort to maintain.
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Digital products come with many advantages that make them uniquely attractive to sell:
But digital products also come with specific challenges you’ll need to watch out for:
Most of these challenges can be overcome, however, if you employ the right tools when designing your digital product business.
If you’re building a digital product store or are looking for ways to add digital products to your existing store, there are a number of tools you’ll want to consider depending on your needs:
Beyond these digital product delivery systems, there are other Shopify apps to power and protect your digital goods, such as:
Depending on your needs, these apps and more can be used together to help you incorporate digital products into your Shopify store and execute any of the digital product ideas below.
If you consider yourself an expert on a particular topic, digital products are a great way to package that information and sell it to others looking to learn.
If there’s an abundance of free blog posts or tutorials on YouTube about what you’d like to teach, you can compete by delivering content that promises not education but transformation. In other words, don’t sell the product—sell the customer’s own potential after buying your product.
You can leverage an existing reputation as an expert to garner attention for your products, or if you’re starting from scratch, you can create and give away free content to generate interest and leads for your paid digital products.
From stock photos to video footage to music and sound effects, there’s a global ecosystem of licensable digital assets uploaded by creatives for other creatives to use in their work.
By offering licenses to individuals and businesses, you can charge for the use of your photos, videos, music, software, and more in your own store and through online marketplaces, such as stock photo sites. In exchange for exposure, some of these marketplaces can take up to 50% in commissions for every sale, however. If you want to build your own destination for digital assets, you can use Sendowl to power this type of business with unique auto-generated license keys.
When coming up with assets to create, it helps to work backward from the needs of your intended audience. Start by thinking about what kind of assets they’d want to use in order to create products that are actually in demand (and thus easier to sell).
Also, be sure to protect your digital products with watermarks and other security measures, especially if you’re selling photos.
Instead of selling individual digital products, you can bundle them together and lock them behind a paid subscription to generate recurring revenue.
This approach is ideal if you plan to maintain a growing library of premium content and nurture a community of passionate members. In some cases, paid digital subscriptions can even create an opportunity to directly monetize your existing content marketing efforts.
Since this content is behind a gate that only paying subscribers can access through their customer account, you can also host exclusive content that can be streamed rather than downloaded.
Digital products can also come in the form of intangible tools that equip professionals to do tasks that either fall outside of their skillset or take up a lot of time. You can sell digital solutions to the common pain points and needs of a specific audience.
Some examples include:
If you already have a freelance business, it might be worth considering how you can turn your skills and services into digital products to create passive streams of revenue.
If you’re a musician or an artist, chances are you’ve explored ways you can monetize your talents or the audience you’re building. While t-shirts or prints are always an option, there are also plenty of possibilities in digital downloads.
A musician can sell ringtones of their best songs alongside their merch. Or a cartoonist could turn their art into purchasable phone wallpapers. Since you don’t have to hold any inventory, you can experiment with different formats to see what your audience wants without much risk.
Services tend to pair well with digital products because customers often receive digital products as part of their purchase. A designer will deliver logos. A personal trainer might deliver a workout plan. Leaning into this, you can position certain services as packages containing valuable digital products.
For example, you could offer a consultation for a fee, along with a personalized report or Excel spreadsheet, and then upsell your customers on your other services or products. Or you could offer a free downloadable product to generate leads for your email list, a tactic that many online businesses employ today.
If there are common tasks you complete as part of your service business that are easy for you but valuable to your customer, you can consider production them to create revenue streams that require less of your time and effort to maintain.
Without the need to hold inventory or the overhead associated with selling physical products, businesses based on digital products can be launched and tested with little risk.
There are countless ways you can create your own digital products and incorporate them into your business. With a little ingenuity and upfront investment of time, you can serve up irresistible value that can more than pay for itself over time.
Sell Digital Products in your own Shopify Store. Get Your Store Designed By Shopify Store Development Professional.